THE EDUCATED REALTOR: Achieve Results in Any Market

No matter the market, there is always opportunity to gain market share and grow both personally and professionally, but success depends on your attitude and how you prepare. These four strategies will help secure your success through any market.

1. Build a referral plan 

A solid referral strategy will help ensure future business, but you need to be persistent and consistent. Keep in touch with past clients and prospects through email campaigns, social media posts, in-person events, or phone calls. An effective CRM platform is crucial when building a referral strategy as it will help you stay organized and save you time while building and nurturing your sphere of influence. Simple communication tactics will help foster relationships and keep you top of mind with past and potential clients.

2. Create a client pre-listing home improvement strategy 

Pre-listing home improvements increase home values and shorten listing times. Encourage your clients to invest in strategic updates that give homes a competitive advantage. Identify issues and concerns about properties and their conditions, then build a plan to repair and refresh your clients’ homes. Simple, budget-friendly projects like painting and carpet replacement positively impact homes’ marketability.

3. Set up your technology 

Real estate technology is designed to help make your life easier and although it can be intimidating, it is important to have it to help protect your business in any market. Take the time to explore different tech options, and then properly learn and set up the tools to make them an effective part of your business. Some real estate technologies to consider are CRM, website, marketing, and virtual tour platforms. Technology will help generate leads, build your referral network, win more listings, and save you time so you can focus on what matters most, your clients.

4. Leverage listings